From Elvis to BBQ, from blues to the Civil Rights Museum – Memphis is now bringing its diversity to German-speaking markets with fresh momentum, relying on our expertise to do so. We have been commissioned to represent the city in Germany, Austria, and Switzerland, and we look forward to the new challenges ahead.

The focus of our work will be on finding new ways to connect directly with consumers and increasing Memphis’s online visibility. Planned activities include partnerships with tour operators and travel platforms that will create special offers for customers and feature Memphis on their websites. In addition, press and influencer trips are scheduled to provide authentic coverage of the city and generate attention in media outlets relevant to the target audiences.

Known as the “Home of Blues, Soul & Rock ’N’ Roll,” Memphis impresses with its cultural richness and highlights like Elvis Presley’s Graceland, the legendary Beale Street, the National Civil Rights Museum, and award-winning BBQ restaurants. This welcoming Southern city is a popular stop on road trip routes through the American South.