Last Friday, the 6th semester of the IUBH Düsseldorf visited our office together with their professor Dr. Ina zur Oven-Krockhaus. The interested students of the bachelor degree course Tourism Economies obtained revealing and versatile insights into the working fields of destination marketing. To create an informative and interesting Friday afternoon, the students worked on destination specific tasks in small groups together with the respective Account Managers and presented the results afterwards within a short presentation. All of the students and us listened to the idea approaches with enthusiasm and the Account Managers will certainly be able to implement some ideas in the right spot.
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